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RevGen | Your Partner In Sales

Dedicated To Helping Your B2B SaaS Startup Acquire Customers And Get To Series A

At a Glance

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Land Early Customers

We understand that early-stage startups need a skilled sales team to land those critical first customers and scale up their business.

That's why we offer our expertise and knowledge to take your idea directly to your customer base and convert your prospects into loyal customers.

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Accelerate Your Go-to-Market

Our team specializes in helping startups scale up their go-to-market strategy.

We work with you to land critical customers and early adopters, and provide guidance on raising key funding to fuel your growth.

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Raise Funding At Higher Valuations

High-growth startups need funding to scale, and our team is here to help.

We'll help you acquire key customers to improve valuations and get to Series A. With our support, you can raise funding at higher valuations and accelerate your growth trajectory.

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Shaun Crimmins
Head of SMB & MM Sales - Vanta
Grit is the ultimate word that comes to mind when I think of working alongside Chris. His passion for hard work and success make him a quality sales professional, as well as his business acumen. During the sales process, Chris constantly looks for ways to drive home business impact and quantify the value he can bring clients. He brings an entrepreneurial spirit to any team that helps drive innovation and process optimization
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Cable Dill
Head of Partnerships - Ahold USA
As I started my role, Chris provided perspective, coaching, and best practices on the team based on his previous experience. Our weekly conversations increased my ramping pace significantly. He is an incredible sales executive with the ability to evolve with the changing needs of an organization and be a leader in each stage of a firm's growth from early stage start-up through scale. I would recommend Chris to a firm at any stage in its development looking for keen insight, high conscientiousness, and a never quit work ethic

Customers We've Signed For Clients

Our Services & Process

The services we offer your organization, and our approach to client success

Our Services for Scaling Organizations

Accelerate Your Business Growth to 1M+ ARR

Congratulations - you've achieved product-market fit! Now it's time to scale and take your business to the next level. Our team is here to help your founding team and early stage employees scale your business to 1M ARR and beyond.

We understand that every organization is unique and requires a customized approach to achieve optimal results.

That's why we offer a comprehensive suite of services designed to support your specific needs as you grow and scale your business. Our services include:

Closing Deals

We specialize in running a full sales cycle motion that helps you convert your leads into loyal customers.

Sales Enablement & Team Training

As your sales team grows, we'll help you train and enable your sales reps to win often and consistently.

Sales Team Expansion

We'll help you build and expand your sales team as your organization scales.

Sales Process & Playbook Implementation

We'll help you build and implement a sales process and playbook that will enable you to close new customers at scale.

Tech Implementation

We'll work with you to identify and implement the critical technology you need to scale your organization and win new business.

Full Cycle Sales Motion

Our experienced team will help you run a full-cycle sales motion to convert your leads into loyal customers.

Our Process

Our approach to client success:

1. Align With Key Stakeholders

First, we'll spend time understanding your market, ideal customer profile, challenges your solution solves, and how your solution solves them. We'll sit down to discuss your business, speak with existing clients, shadow calls, understand the market needs, and build an understanding of your business.

2. Planning & Strategizing

After key stakeholder interviews, we plan and strategize a sales process that fits for your market. What is an ideal sales process? Should we offer a free trial? A paid pilot? How do your customers buy? We'll identify all of this and an approach to the sales process that we can implement immediately to start turning your prospects into ARR.

3. Review Plan & Executive Alignment

From here, we'll align on the drafted sales strategy and iron out any final details for the sales process, essential technology, and the overall sales playbook to begin winning deals.

4. Identify Goals & KPI's

We'll align on success metrics and KPI's to track progress as we begin to work with your business and implement a sales process.

5. Implementation

From here, we'll begin implementing the sales playbook, process, and essential sales technology to help win deals. We'll begin implementing the process with your prospects and start running full sales cycles with you to turn your prospects into paying customers.

6. Feedback Loop & Iterations

No sales process is perfect, and we'll continue to optimize and adapt to your markets ever-changing demands and identifying what works and what doesn't. Once we begin gaining measurable success for your business, we will sit down and review KPI's, current progress, and make iterations to the sales process to maximize success.

Why Work With Us?

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Helping You Close Pivotal Deals

That would have otherwise been lost, while implementing scalable sales playbooks to help you consistently close clients

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Faster Execution on Go To Market

That enables your company to grow beyond all reasonable expectations. Get to Series A faster and at higher valuations.

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Raising Capital at Higher Valuations

With the increase in ARR and increased value of your business. The average SaaS company is valued at 5-8x revenue.

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Grace Tyson
Former VP of Sales - Reprise
Chris is a passionate, driven, and disciplined individual. He is extremely goal-oriented and numbers-driven, and has no problem working hard and working smart. He sets goals, makes a plan, and then hits them. He also has a very entrepreneurial mindset, and is constantly looking for ways to improve his process to drive results
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Angelo Santinelli
Executive Coach & Advisor - Entrepreneurial Edge
There is one word that best describes Chris: persistence. I believe that persistence trumps everything. When we speak I am always impressed by how much consideration he has given a topic, examining it from various angles, before coming to a conclusion. Like most Babson grads he is well trained and brings humility and a desire to succeed to any task.

Executive Leadership

Dedicated to your business success

Chris Harrington

Founder & Head of Sales

An entrepreneur with 12 years of selling experience from door to door sales to enterprise SaaS. Top performing seller through every rank. Most notably helped grow Midaxo from 2M-8.5M ARR as the top sales rep, grew and maintained a 2M book of business at Datasite in the Boston region. Ex-HubSpot (HUBS). Responsible for building the sales motion and driving revenue for RevGen clients.

Ross Van Wyk

Head of Operations & Enablement

A creative problem solver. Over a decade of selling experience working with C-level leaders and teams across SMB and large enterprises. Most notably scaled Allbound from 250K to 2M ARR and positioned company for Series A while driving higher ACV through mid-market sales. Leading sales development and partnerships at Administrate. Helping optimize the sales process for RevGen clients.

Lindsay Southwick

Head of Demand Generation

An expert in digital marketing with over a decade of experience driving pipeline through paid campaigns and organic lead generation. Knowledge in marketing strategy, reporting, media planning, copywriting, and pipeline tracking. Led PTC's digital corporate marketing efforts comprised of a seven figure budget. Currently leading digital marketing at Anzu Partners. Helping drive demand and pipeline for RevGen clients.

Book Your Free Strategy Session

Our team can help your company convert customer interest into ARR, increase your valuation for Series A, accelerate your GTM, and build a winning sales playbook

Let's Face It - Sales is Difficult

And finding effective ways to grow your company's revenue in the early days can be a daunting task.

Early stage companies are in desperate need for sales professionals who can help bring their business to the next level, but often lack the resources to hire and expand their sales team. That's why we started RevGen. Our team recognizes the challenges startups face with early-stage growth.

Whether it be gaining initial product-market fit, pricing strategy, or scaling your customer base, we've built and maintained systems at multiple companies (both small and large) to help drive revenue at scale. We've built and designed winning sales playbooks, and have been personally responsible for generating millions of dollars in revenue for multiple organizations.

Who is this for? Our area of expertise is in:

  • Pre Seed & Seed Funded Start-Ups
  • B2B SaaS Companies with <1M ARR
  • Founders involved in selling and/or small sales team
  • Average Deal Sizes of $10,000 to $100,000
  • Demand and prospecting calls but difficulty converting calls into customers

Whether you are just starting out, or have a small, growing sales team, we will help drive additional revenue and growth to your business. 

LIMITED AVAILABILITY. We are currently taking on 1 new client, so reach out and schedule your free strategy session today!

Inquire Now

Reach out, we'd love to hear from you. Fill out the form above and we will get back to you at our earliest convenience to discuss your current circumstances and plan to scale.

Frequently Asked Questions

Why should we work with RevGen?
We specialize in revenue growth for early stage companies. We have a proven track record of success with specialized talent to help your company grow. When you partner with us, you have a team of highly skilled sales professionals who specialize in helping early stage, high growth companies to generate revenue. Often times, partnering with RevGen is a lower investment than a full time sales employee with significantly higher ROI. We help you generate sales faster at a faster growth rate, become the market leader in your industry, and raise your next funding round sooner at higher valuations.
Why don't we continue to sell without paying for dedicated sales staff?
Founder selling, or selling with a small sales team, usually equates to slower growth. Most teams will attempt to sell with founders far beyond their early adopters which leads to slower growth and delayed funding at lower valuations. Your initial team is not typically specialized in scaling revenue. If you struggle to convert leads into customers, and you're growing slower than your targets, we may be able to help.
Why not just hire a sales employee?

Have you considered the cost of a bad sales hire or failed sales rep? The cost of recruitment fees, interviewing, onboarding, training, salary, ramp up, and the unattained quota? The average cost of losing a sales rep equates to $115,000 per year and will significantly slow your growth as a company. When you choose to hire a sales employee, you're getting one person and a lot of inherent risk. You need to establish benefits, (health insurance, retirement plans), and it often becomes a high-risk investment with a long ramp and higher upfront costs. With RevGen, you're getting a team of experts that specialize in helping startups to generate revenue and sales. Maybe you're at a stage where you're not ready to hire full time employees and offer benefits, and prefer a partner to help put systems in place to get off the ground beyond early adopters. That's where we may be able to help.

What's the ROI we can expect from working with RevGen?
While we can't guarantee a specific ROI (just like you can't guarantee the success of a new hire), our track record speaks for itself in helping multiple early stage growth companies to accelerate revenue targets and to scale. Check out our case studies. See for yourself how we can help bring in revenue and sign new clients to accelerate growth. Book an intro call with us today.